/ Homepage video
Clearly communicate the "why" behind investing in the CGI fund on a new Why CGI page.
/ Why CGI
Develop a top-level Investors dashboard that prominently features key metrics.
/ Investors
/ New Iconography system
/ Adaptive design
Before
After
Design Rationale & Key Decisions
01. Surface performance where investors expect it
We brought key metrics and financial downloads directly beneath the homepage hero, allowing investors to assess credibility at a glance. This structure makes key information easier to interpret while reinforcing trust with a data-driven audience.
02. Lead with purpose, not just product
We shifted the narrative from what CGI is to why it matters. A new “Why CGI” page highlights Canada's diverse market and the advantages of a closed-end fund, helping investors understand the fund's value beyond surface performance.
03. Design a clear investor snapshot
A dedicated Investors page was introduced to present essential information in a concise, scannable format. This dashboard-style approach aligns with industry standards and allows data to build trust on its own.
04. Symbolism balanced with authenticity
A Canadian mountain landscape anchors the homepage as a metaphor for performance and long-term growth, while real CGI photography on interior pages reinforces credibility and trust.